The sheer volume of data available Stop Saving Data for analysis has exploded, so it’s hardly surprising that many for a Rainy Day organizations are concerned about how dark data will affect their futures. The best companies are looking to shape customer and employee experiences with dark data analysis and a more complete Is your organization investing database for their advanced in Dark Data Analytics? analytics. However, only one-fifth of organizations are analyzing dark data, with an additional 27% looking to invest within five years. % It’s human nature to hold on to 21 things “just in case,” and data is no exception. Many organizations will store data just because they don’t know what else to do with it, but the best companies are taking care of their dark data as a necessary first step in their organization’s Yes, we are 13% journey to adopt and make the investing most of AI capabilities. in dark data analytics. No, but we % expect to 14 invest within the next 12 months. No, but we % expect to 52 invest in the next 1–5 years. While over half of companies are in the early stages of dark data analytics investment, many are unable to justify priority in dark data analysis—either because they lack the skills and maturity, or they are simply too busy No, we are keeping the lights on. not looking into it. 46 IT The State of Salesforce