Organizations investing in the Salesforce Platform are over 2x more likely to also be investing in AI. 25% of organizations not using % the Salesforce Platform 53 are investing in AI of organizations using the Salesforce Platform are investing in AI The Salesforce Platform Finds 35% of IT professionals expect to purchase AI or a Friend in AI platforms that have embedded AI capabilities within the next 12 months, with the biggest opportunity for multichannel innovation being AI. The best companies are enhancing both employee-facing and customer- facing applications with intelligence capabilities that can surface insights using Salesforce data to automate tasks, augment knowledge, and deliver more personalized experiences and timely, relevant offers to customers. Investment in the Salesforce Platform is increasing in step with AI. The State of Salesforce IT 47