If IT owns Salesforce, then an organization’s use of the platform is 3x more likely to be optimized for ongoing innovation. IT has a new responsibility to coordinated process improvement In IT We achieve outcomes based on and cost optimization, what Sales cares about with is associated with more platform Trust some degree of balance between responsibility in the hands of IT the two roles; otherwise, it’ll than Sales. An organization that revert back to business as can sustain a predictable use of usual. An equal percentage of Salesforce can further advance its organizations—33%—designate use of the platform by transferring the responsibility of Salesforce to a greater share of ownership to IT either Sales or IT. However, greater than to Sales. Salesforce platform maturity, in which there is continuous and The State of Salesforce IT 45