Every Marketing organization is increasing its analytics investment in predictive capabilities within the next 12 months. 75% Use Salesforce to predict and automate Use Salesforce % to anticipate 62 % Use Salesforce to provide 66 historical data Use Salesforce % to sync data 56 % Don’t use 38 Salesforce Percentage of marketers investing in predictive analytics based on how they use Salesforce Optimize the Moments That Matter The customer journey is an insights-driven customer fragmented. Customers expect engagement strategy and a seamless brand experience anticipate blind spots. as they move between physical Whether Marketing is and digital channels. The biggest merely syncing data with challenge of omnichannel Salesforce—31%—or using marketing is designing and Marketing Cloud with Einstein delivering 1:1 customer journeys capabilities to predict and while optimizing media spend— automate the next, best using the right insights at the action—4%—every Marketing right time. High-performing B2C organization is increasing companies recognize Salesforce its analytics investment in Marketing Cloud Journey Builder, predictive capabilities within coupled with Einstein Analytics, the next 12 months. as their best ally to execute The State of Salesforce Marketing 39