Lead With Better Leads With traditional rules-based combined the capability of one or lead-scoring approaches, more Salesforce Clouds, to draw MQL might as well stand for from a more robust data set. The “mysterious qualified leads.” best companies are optimizing Today, marketers have all the tools the Marketing-to-Sales lead they need at their fingertips to handoff by providing data-rich acquire new customers and use profiles that offer Sales more what they’ve learned to optimize than just a snapshot of a lead. By campaigns. And yet, just 16% of combining marketing data with marketers surveyed use Salesforce sales opportunity data, Marketing capabilities to manage the funnel, can improve its lead-scoring identify priority accounts, and model with full visibility into measure influence and prove engagements with prospects. ROI. To generate Sales-ready leads, 24% of marketers have Marketers who integrate marketing and transactional data are 40% more likely to have the ability to prove ROI. Marketing can prove ROI 23% % 14 Companies that have combined clouds Companies that have not combined clouds 38 Marketing The State of Salesforce