No longer just brand stewards, marketers now have the dual responsibility of proving ROI and designing multichannel campaigns that generate demand. The best companies realize that their unique data is their greatest competitive advantage in delivering the experiences customers expect in real time. Investing in collaborative initiatives with Sales and IT is now a part of a marketing strategy that focuses more tightly on customer experience and retention, extending the impact of marketing through the entire customer lifecycle. Because marketing complexity is at an all-time high with nearly 4,000 tools available, just 17% of marketers can measure Marketing influence and prove ROI. The necessity for simplifying tech stacks is now driving data-driven and technology-supported marketing strategies throughout the customer journey. “There is no excuse for not knowing your customer, and your customers know it. The opportunity to use insights to serve them is bigger than ever and unmissable.” Corinne Sklar Global Chief Marketing Officer Bluewolf, an IBM Company The State of Salesforce Marketing The State of Salesforce Marketing 3535