Know Your Data to Know Your Customer 56% of companies that are using 26% of companies not using Salesforce to manage campaigns Salesforce to manage campaigns have a complete customer view have a complete customer view Complete Incomplete Complete Incomplete Complete Complete Complete Incomplete Complete Incomplete Complete Incomplete Complete Incomplete Complete Complete Incomplete Incomplete Complete Incomplete Incomplete Complete Incomplete Incomplete Incomplete Incomplete Complete Incomplete Complete Complete Incomplete Complete Incomplete Incomplete Incomplete Complete Complete Complete Complete Complete Complete Complete Incomplete Incomplete Incomplete Complete Incomplete Incomplete Incomplete Complete Incomplete Complete Incomplete Incomplete Complete Incomplete Incomplete Complete Incomplete Incomplete Complete Incomplete Complete Incomplete Complete Complete Complete Incomplete Incomplete Incomplete Complete Incomplete Complete Incomplete Complete Incomplete Complete Incomplete Incomplete Incomplete Complete Incomplete Incomplete Incomplete Incomplete Complete Complete Incomplete Complete Incomplete Complete Incomplete Complete Incomplete Complete Complete Complete Incomplete Complete Complete Incomplete Complete Incomplete Incomplete Incomplete Complete Incomplete Complete Complete Incomplete Incomplete Complete Complete Complete Incomplete Incomplete Incomplete Complete Incomplete Incomplete Incomplete Complete Incomplete Incomplete Incomplete Incomplete Incomplete Complete Incomplete Complete Incomplete Incomplete Incomplete Incomplete Complete Incomplete Complete Incomplete Incomplete Incomplete Incomplete Complete Complete Complete Incomplete Incomplete Incomplete Incomplete Complete Incomplete Incomplete Incomplete Complete Incomplete Complete Complete Incomplete Incomplete Incomplete Incomplete Incomplete Incomplete Complete Incomplete Complete Incomplete Complete Complete Complete Incomplete Incomplete Incomplete Incomplete Incomplete Incomplete Complete Complete Complete Complete Incomplete Incomplete Complete Incomplete Incomplete Incomplete Complete Incomplete Complete Complete Incomplete Incomplete Incomplete Incomplete Incomplete Complete Incomplete Clean data is the key to systems comes nonreportable, Companies that use personalized customer nonactionable data siloed Salesforce to manage their engagement. Every customer between platforms. When campaign performance are touch point is a data point, and marketers have access to insights over 2x more likely to yet data inconsistencies pose the across the customer lifecycle, have a complete view of biggest challenge to Marketing they’re empowered to optimize organizations striving to measure campaigns and prove ROI. The their customer. their influence and prove ROI. With best marketing organizations so many ways to engage with a are beginning to bring Data brand, it’s become increasingly Management Platforms (DMP) difficult for marketers to in-house to separate signal understand who they are without a from noise, unify data within marketing strategy that prioritizes and outside of Salesforce, and data governance and Salesforce serve up relevant content at the integration. In fact, just 29% of right time to personalize the Marketers have a complete view customer experience. of their customers. Why? 48% say disparate systems are to blame—and with disparate 36 Marketing The State of Salesforce