Nurture Data Like You Nurture Opportunities For smaller companies, more data means more problems. 72% of salespeople Number of Employees1–100101–500501–3,5003,501–5,0005,001–10,00010,000+from SMBs report data inconsistencies as %7 the No. 1 cause of their incomplete view of the customer. % 10 % % % 23 7 24 Throughout the sales funnel, from the initial awareness phase through to purchasing, sales teams of all sizes experience data inconsistencies. Salespeople have to look for information and data in places they haven’t had to look before in order to meet the needs of customers and prospects with relevant, high-touch interactions. Our research found % a 66% YoY increase in the number of salespeople 34 who report that accessing data is the most challenging task they face. To ensure consistent data, sales teams are prioritizing integration with back-office systems, allowing updates to be made quickly and often, and are also enriching account, contact, and lead data with automation. % % 72 15 Percentage Reporting Data Inconsistencies 22 Sales The State of Salesforce