Simplify Orgs to Jump-Start AI Either through growth, M&A, or the nature of the business, it is common for organizations to have multiple instances of Salesforce. Among organizations with a multi-org footprint, 60% plan to “rationalize” (consolidate) their current Salesforce orgs in the next 12 months. The rising importance of centralized data and the ability to cross sell and service customers across multiple channels is causing organizations to reconsider their Salesforce footprint. Specifically, AI is spurring a trend toward consolidation and recentralization of CRM data, enabling valuable intelligence to be extracted from a complete set of customer data. 64% of the companies % 64 consolidating their Salesforce orgs in the next 12 months are also planning to invest in AI capabilities. % 21 Not investing in AI 15% Investing in AI Don’t know yet The State of Salesforce Global 53