3 Analytics for Everyone, If You Have the Data The flexibility of Salesforce allows in descriptive analytics as the for data-based decision-making entry point to more advanced to happen at any scale. Within capabilities. SMBs are expanding the next 12 months, 71% of their investments, just as mid- organizations will increase their level companies are increasing investment in making analytics investment in more sophisticated actionable. Analysis of dark data, capabilities. We expect that such as customer sentiment this trend will continue to move or email correspondence, has downstream to a broader spectrum become too important to ignore. of small- and medium-sized More companies are realizing the businesses as Salesforce Einstein need to meet customers where functionality continues to mature. they are, increasing investment 12 Top Trends The State of Salesforce