All companies should be aware of, and have a strategy for addressing, international transfer rules. Data residency awareness and strategy for compliance. No Awareness 56% Aware and Researching Issues 20% 44% 64% % % 35 17 55% 27% 27% % 57 Aware and Aware and Seeking 15% Action Taken % Guidance 9 % % % % 15 15 7 4 % % 10 % 8 3 13% UK IND,SP,NZ,FR,GER AUS US CAN The State of Salesforce Global 55