How We Created This Report With IBM Watson and Salesforce Einstein With the announcement of the size, and industry, and to IBM-Salesforce landmark global quickly capture trends among strategic partnership comes Sales, Service, Marketing, and unprecedented CRM capabilities IT respondents. and a new frontier of innovation opportunities with Salesforce. Simultaneously, IBM Watson This year, Bluewolf combined the Discovery scanned news sources, intelligence of IBM Watson, attaching a sentiment rating to the the leading AI platform for top trends we identified by using business, with Salesforce Einstein, Einstein Data Discovery. AI that powers the world’s #1 CRM, These analytics enabled us to to develop insights for this report. validate insights from the data. For creating The State of Our sixth-annual State of Salesforce, we asked Einstein Salesforce report demonstrates a to analyze specific data sets: real-world use case for combining to discover patterns based the intelligence capabilities of on demographic information, Watson and Einstein for data- including region, role, company driven decision-making. “We’re at this inflection point, where AI is able to answer customers with solutions that directly impact business outcomes.” Adam Bataran Managing Director Global Platforms Bluewolf, an IBM Company 60 Watson The State of Salesforce