Implementation Time Is Money 60% of C-level executives new initiatives based on both report that the top reason their impact and time-to-value. A cost- company uses Salesforce is to benefit analysis should make the grow revenue. However, just distinction between short-term and 36% measure the ROI of their long-term ROI—activities you can Salesforce investment. track on an ongoing basis—as well The leadership role of the as YoY performance. Quantifying C-Suite comes with an urgency the business impact of Salesforce to demonstrate ongoing progress within a set period of time can and continuous innovation. ensure that strategic initiatives Speed counts as a measure of align to business goals and value. The best companies are measurable ROI. aligning Salesforce to prioritize “With AI, our global distribution efforts are enhanced with precision around both who and how to engage to better serve our investors and prospects.” Kurt MacAlpine Executive Vice President Head of Global Distribution WisdomTree The State of Salesforce The C-Suite 17