Companies with an incomplete customer view also have disparate systems No surprise, sales % organizations with a 38 360º customer view are 3x less likely to have disparate systems. The Path to a Single Customer View Is Paved With Data Sales Cloud adoption grew 13% over last year*, and adoption is expected to accelerate with Sales Cloud Einstein, which enables faster, smarter, data- based decision-making. However, organizations that have built their sales processes and tech stack on an ad hoc basis with technologies outside of Salesforce are now overwhelmed by dark data. To take full advantage of Sales Cloud Einstein, data needs to be unified across sources. The best companies are consolidating disparate systems and making data more readily accessible at every stage of the funnel, shortening sales cycles, and enabling sales teams to focus more time on selling. Companies with a complete customer view also have disparate systems % 12 *Salesforce Investor Relations report, 2017 20 Sales The State of Salesforce